From Playbook to Action: Implement the Frameworks of Strategic Entanglement
Your deep tech venture is not selling into a mature market; you are inventing one. The traditional marketing playbook doesn't work here. These exclusive workshops, led by author Shayne De la Force, are designed to move the groundbreaking concepts from the book off the page and into your business.
Go from reading the playbook to building a market-defining company.
In deep tech, brilliance at the lab bench does not guarantee success. Most ventures fail not because the science is wrong, but because they get stuck in the "commercialization gap" - the space between scientific readiness and market traction. You face a unique trilemma of Technical Risk, Market Uncertainty, and Ecosystem Dependency.
To succeed, you can't just generate leads; you must orchestrate a shared belief among investors, policymakers, scientists, and partners. Your marketing must become a strategic engine for growth, not just a service function.
Hands-on Workshop to Architect Your Growth
Choose the strategic immersion that best fits your team's current challenges. Each workshop is a structured, hands-on session designed to apply the core frameworks from Strategic Entanglement to your specific business, helping you close the commercialization gap and build a resilient path to market leadership.
1. The Strategic Sprint: Readiness & Positioning Diagnostic
A half-day (4-hour) intensive for leadership teams to gain an honest, 360-degree assessment of your venture's true market readiness. We'll move beyond technical milestones to map your commercialization risk and build a powerful, durable positioning framework for uncertain markets.
You Will Walk Away With:
A completed Deep Tech Readiness Matrix score for your company, identifying your single biggest commercialization risk.
A documented Strategic Positioning Framework outlining your core Premise, Context, and Mission.
A 90-day action plan focused on de-risking your weakest readiness domain.
Alignment across your leadership team on where you are and what you need to do next.
2. The Deep Dive: Architecting Your Market & Narrative
A full-day (8-hour) workshop for commercial, product, and executive teams focused on designing your ecosystem and defining your category. Stop competing and start creating. Learn to frame the market before it frames you by building a compelling narrative and mapping the path to influence.
You Will Walk Away With:
A detailed Influence Map of your key stakeholders across the Core, Enabling, and Strategic layers of your ecosystem.
A complete Category Narrative built on the four pillars: The Tension, The Shift, The Standard, and The Stakes.
An engagement strategy for your top 10 most critical stakeholders.
A clear understanding of how to position your company as an Enabler, a Disruptor, or a Keystone in your ecosystem.
3. The Full Immersion: Building the Entangled Growth Engine
A multi-day (2-day) strategic offsite that integrates the core concepts of the entire Strategic Entanglement playbook. This is for leadership teams committed to embedding a new operating model where marketing, product, and capital strategy are fully entangled. We will diagnose, design, and build a complete go-to-market plan focused on building belief at scale.
You Will Walk Away With:
All outcomes from the Strategic Sprint and Deep Dive workshops.
A Credibility Stack roadmap identifying the scientific, market, ecosystem, and operational proof points you need to secure over the next 18 months.
A Strategic Growth Dashboard with the KPIs that truly matter for your stage, moving beyond vanity metrics to measure trust and influence.
A defined GTM strategy aligned with your venture funding stage -from Seed to Scale.
An actionable plan for operationalizing your narrative across the entire organization.
A Message From Shayne De la Force
"This moment, filled with profound technical possibility, feels very familiar to me. It echoes the early years of the semiconductor industry, where our greatest challenge was not one of invention, but of translation. We had to architect an entire ecosystem of belief to bridge the gap between brilliant innovation and a market ready to embrace it.
Too often, marketing is treated as a downstream afterthought. That is a recipe for failure. I wrote Strategic Entanglement and designed these workshops to reframe marketing as a core engine for growth. My goal is to give you the playbook to turn your world-changing science into market-defining success by mastering the new and essential art of building belief in the age of deep tech."
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The workshops are designed for the leadership and commercial teams of deep tech and quantum companies. This includes Founders, CEOs, CTOs, CPOs, CMOs, Heads of Product, and Business Development leaders. We recommend a cross-functional group for the best results.
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The workshops are most effective with a group of 3 to 8 key leaders. This size is small enough for deep engagement and large enough to ensure diverse perspectives from across the business.
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Absolutely. While the core frameworks are universal for deep tech, all workshops are tailored to your specific context. The pre-workshop discovery call is used to understand your unique challenges, technology, and strategic goals, ensuring the session is 100% relevant.
✺ Frequently asked questions ✺
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We offer both virtual and in-person formats to accommodate your team's needs. In-person offsites are recommended for the "Full Immersion" workshop to maximize strategic alignment and team focus.
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You will receive a summary of all outputs, frameworks, and your documented action plan. We also offer optional follow-up coaching sessions to help you implement the plan and navigate the challenges of execution. Our goal is to build a long-term strategic partnership, not just deliver a one-time event.
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No, it is not a prerequisite. The workshops are designed as intensive, hands-on sessions to apply the core frameworks to your business, and all concepts are introduced and explained within the session. However, teams that have read the book beforehand often find they can go deeper into the strategic exercises more quickly, having already been introduced to the foundational ideas and case studies. The workshop is the most direct way to put the playbook into action.
Your technology has the potential to change the world. Let's build the strategy to ensure the world is ready for it. Schedule a complimentary, no-obligation discovery call with Shayne De la Force to discuss your company's unique challenges and determine which workshop is the right fit to accelerate your growth.